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  • Marketing

Digital Marketing

This digital marketing course is designed for people with a range of professional experience. This highly interactive and engaging online project-based curriculum takes a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy and evaluation, conversion optimization, Google Analytics, and other best-practice tools to promote brands, drive sale leads and increase customer engagement. Deliver a professional capstone project, applying customer-centric digital strategies and marketing techniques to identify and overcome a real-world growth challenge. Craft an end-to-end, multichannel campaign and deliver a compelling presentation to share your insights.

• In-class experience live at the convenience of your home – all deliverables though Zoom and Slack
• Receive interactive virtual class experience, with a mix of lectures, live-coding, collaborative work and team projects
• Get personalized job support at every step.
• Session recordings made available
• Network with other learners.
• Get extra attention with one-on-one sessions and project mentoring
• Open doors with industry connections by gaining automatic access to curated job/internship opportunities on upon graduation

Course Prerequisites

● Age 18 and up
● Saudi nationals or individuals whose spouse or mother is Saudi
● Very good spoken and written English proficiency
● Some foundational experience in digital marketing and/or traditional marketing.
● Regular access to a computer and online connection
● All applicants must complete all steps in the admissions process
● Commitment to complete all required courses for the Certificate in 3 months (see courses below)
● Payment of SAR 5,750 (including VAT)
● You may apply to more than one program, but you will only be accepted in one (based on your application). If you really prefer one program, you should only apply to that program.
● You may not apply to this program if you are already enrolled in another Misk Academy program (due to the amount of work).

What You Will Learn

● Use a full arsenal of digital marketing platforms - Facebook products, Google Analytics, SEO, etc.
● Design and execute comprehensive marketing plans for any product through any digital channel - social, search, email, paid advertising, etc.
● Analyze the success of digital marketing campaigns using Google Analytics.
● Craft an end-to-end, multichannel campaign and deliver a compelling presentation to share your insights.

Available Sessions


Digital Marketing, Accelerated

Registration deadline: 2 July
2 Weeks
July 5 - July 16

About General Assembly

Since 2011, General Assembly (GA) has transformed tens of thousands of careers around the world through transformative technical education in today’s most in-demand skills. In partnership with MiSK Academy, General Assembly is building the most elite digital academy in the Kingdom.